Introduction
"You're Hired!". Anyone who has ever watched a series of The Apprentice knows that this is the ultimate win for the candidates. It is the hard-earned reward for one of 12 hopefuls who have battled it out for 10 weeks to be Lord Sugar's (or, Donald Trump's) Apprentice.
But look a little closer and you realise this isn't just a highly entertaining TV show, it is the epitome in gamification and projective techniques and also an insightful means of character exploration. Given this, Northstar and Jaguar Land Rover saw its potential to be used as the basis for a...