The Abandonment Of Quality And Value
A Customer Perspective on the Likely Outcome of Industry Concentration
C. Frederic John MasterCard International
INTRODUCTION
We all know that supplier consolidation is reshaping the fundamental landscape of the market research industry. One need only pick up a recent copy of Research World, Inside Research, or other trade publication to read the latest installment of who swallowed whom. Fortunately, there are a number of people who track this activity on a regular basis, such as Jack...