Technology that is putting research within an arm’s reach of desire

Historically manufacturers have demanded that research suppliers should provide broader and deeper insight into the habits of the hypermarket shopper because this is the area over which they have traditionally been able to exercise the most control.

Technology that is putting research within an arm's reach of desire

Craig TwyfordACNielsen, United Kingdom

It is perhaps no surprise that Asia should have been the first region to start using scanning technology to measure out of home consumer behaviour. The hypermarket channels are still developing across Asia but the convenience and open market sectors have always had a particularly important role within the weekly shopping routine of most Asian households. In Indonesia there are over one million “Warung” outlets and nearly 30% of consumers still claim to spend most of their weekly budget in Wet Markets. The most...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands