Tale of two countries – UK and Singapore: Interlacing Geert Hofstede’s cultural dimensional theory with advanced data mining

Daksha Desai and Preriit Souda

Uses a cultural lens to analyse digital discourse in a country and synthesises qualitive interpretation with data analytics, looking at Singapore and the United Kingdom.

Abstract

In this paper, we share our experience of using a cultural lens to analyse two countries' digital discourse across consumer forums, news and social media. Analysing myriad conversations on topics ranging from politics to sports, entertainment, relati

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands