Tale of two countries – UK and Singapore: Interlacing Geert Hofstede’s cultural dimensional theory with advanced data mining

Uses a cultural lens to analyse digital discourse in a country and synthesises qualitive interpretation with data analytics, looking at Singapore and the United Kingdom.


In this paper, we share our experience of using a cultural lens to analyse two countries' digital discourse across consumer forums, news and social media. Analysing myriad conversations on topics ranging from politics to sports, entertainment, relati

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