Successful snacks and shopper insights: Reaching value creation strategies for value-destroying segments

This paper describes consumer and shopper research that led to a successful portfolio reconfiguration of PepsiCo's salty-snack multipacks in Colombia.


A category based in Ready-to-Eat crunchy products has evolved to become a great companion in different consumption occasions: a good accomplice in celebrations, a perfect meal replacement option when we are in a hurry, or a comforting treat wh

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