Streamlining the Innovation Process to Maximize Efficiency: Cross-stakeholder participation and involvement from the get-go!

This paper explains how a streamlined innovation process helped Unilever get ideas to market in China in a shorter timeframe than traditional approaches.

Introduction

Few of us would argue that innovation is a buzzword. It has and continues to be used in industries from education to healthcare to fashion to consumer goods, all around the globe, and can mean anything from a new idea to a new design, a change in business model to a change in thinking. Likewise, Innovation has been floating around in the research industry for some time.

The type of innovation we want to shed light on in this paper is about implanting and encouraging the creative spirit of innovation to propel client teams towards the actual innovation of...

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