Standing on the Shoulders of Giants: Insights and implications from a ‘duel’ between humans and machines

In Germany, skincare giant Beiersdorf compared human-driven and machine-driven qualitative research to ascertain which approach can best identify innovation opportunities.

Introduction

The time for working with machines is now

In today's changing business environment innovation has become an essential factor for organisational survival (Kim et al., 2012), as competition has rapidly intensified with shifts in technology and...

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