Standing on the Shoulders of Giants: Insights and implications from a ‘duel’ between humans and machines
Anna Marchuk, Stefan Biel, Volker Bilgram and Signe Worning Løgstrup Jensen
In Germany, skincare giant Beiersdorf compared human-driven and machine-driven qualitative research to ascertain which approach can best identify innovation opportunities.
Introduction
The time for working with machines is now
In today's changing business environment innovation has become an essential factor for organisational survival (Kim et al., 2012), as competition has rapidly intensified with shifts in technology and...
