Stairways of value

Naoki Takahashi

This paper proposes a framework for identifying paths to a customer growth and management process designed to nurture customers into prime customers.

stairways of value

A framework for customer value migration analysis in Japanese CRM

Naoki Takahashi INTAGE (formerly MIC)

Introduction

This paper proposes an advanced framework for Customer Relationship Management (CRM) objective setting and demonstrates how this kind of analytical CRM contributes to strategy development and implementation, based on the framework.

Importance of CRM in Marketing of Today

It is well known that CRM is increasingly playing an important role in today's marketing efforts. In the low growth economy there...

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