Spotting online influentials among business audiences

The way a company chooses to disclose information about itself greatly impacts its reputation. The Internet is often overlooked as a channel that can be strategically used to relay corporate messages to key constituencies.

Spotting On-Line Influentials Among Business Audiences

Using on-line research in viral marketing campaigns

Idil Cakim Burson-Marsteller
 
Why Corporate Reputation Matters

The way companies manage their intangible values, as well as material assets,...

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