Speeding Up Innovation and Squeezing More Insights
John KearonBrainJuicer, United Kingdom
THE THINKING BEHIND THE PAPER
Increasing the success rate of innovations and their speed to market remains a long-standing goal of all innovation processes.
Strange then, that the process has remained pretty much unchanged in process or time scales for the last decade or more. The basic 'funnel and gate' process and the research that accompanies it at each stage-gate remains very similar in most large companies.
Research is obviously a key element in bringing successful innovations to market but current approaches seem to have reached their limits...