Speeding Up Innovation and Squeezing More Insights Squeezing more insights

John Kearon

Innovation research, crucial though it is to the process, takes significant amounts of time and can be a huge momentum killer, requiring four to six weeks for each round of results.

Speeding Up Innovation and Squeezing More Insights

John KearonBrainJuicer, United Kingdom

THE THINKING BEHIND THE PAPER

Increasing the success rate of innovations and their speed to market remains a long-standing goal of all innovation processes.

Strange then, that the process has remained pretty much unchanged in process or time scales for the last decade or more. The basic 'funnel and gate' process and the research that accompanies it at each stage-gate remains very similar in most large companies.

Research is obviously a key element in bringing successful innovations to market but current approaches seem to have reached their limits...

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