Sounds with soul: How can communication be leveraged to create a stronger connect with consumers and build brands for the long term?

A Nestlé case looking at the ingredients of successful long-term brand communications.


In its visceral form, the purpose of advertising is to raise awareness of a brand or product and to achieve sales. But brands are not created to be flavours of a season. Strong brands outlive generations by continuously evolving and remaining relevant. Can communication be leveraged to generate a stronger connect with consumers and build brands for the long term? We reviewed past communication, assessed its contribution to long-term brand growth and have created a practical guide for doing better and going further. This is how we did it.

The dream

Brands are valuable merchandise that are built, nurtured...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands