Social media and the disruption of democracy: The marketer’s dilemma

Explores the links between social networks and democracy in the UK, France and Germany to figure out how people get informed and what news they trust.

In the previous session at ESOMAR Fusion 2018 in Dublin, we addressed the following question: does the Internet make us happier? On this occasion, we uncovered that happy and unhappy people have completely different online behaviours. The former use the...

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