Smashing the mould of qualitative research

Buyers and practitioners the world over are calling for innovation in qualitative research and yet there are definite expectations governing how qualitative research should be conducted.

Smashing the Mould of Qualitative Research

Jem WallisHeartbeat Trends Pty Ltd, AustraliaNeil Brooks-JonesConsumer Insight & Planning, Nestle Australia, Australia

The agenda at all qualitative conferences around the world over the last five to ten years...

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