Slice it, Dice it, and Stitch it Back Together – An Asia Perspective: Using split questionnaire design to improve data quality, efficiency and the participant experience

This paper examines whether the use of split questionnaire design can improve survey response, data quality, efficiency and participant experience in the APAC region.


Over recent years, we've seen a steady rise in the number of survey completes being delivered on mobile devices. Today's figures demonstrate the importance of mobile traffic; approximately 40% of online surveys are being taken on a mobile device.1)Those signing up to online panels are also expectant of mobile surveys, having already registered on their mobile and when we see that the sign up of new panellists on the Research Now's panels is higher than 50%, it somewhat sets the scene for what to expect in upcoming years. We are at a critical juncture where we must...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands