Slice it, Dice it, and Stitch it Back Together – An Asia Perspective: Using split questionnaire design to improve data quality, efficiency and the participant experience

This paper examines whether the use of split questionnaire design can improve survey response, data quality, efficiency and participant experience in the APAC region.

Introduction

Over recent years, we've seen a steady rise in the number of survey completes being delivered on mobile devices. Today's figures demonstrate the importance of mobile traffic; approximately 40% of online surveys are being taken on a mobile...

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