Introduction
Over recent years, we've seen a steady rise in the number of survey completes being delivered on mobile devices. Today's figures demonstrate the importance of mobile traffic; approximately 40% of online surveys are being taken on a mobile device.1)Those signing up to online panels are also expectant of mobile surveys, having already registered on their mobile and when we see that the sign up of new panellists on the Research Now's panels is higher than 50%, it somewhat sets the scene for what to expect in upcoming years. We are at a critical juncture where we must...