Introduction

Consumers are making significant changes in the way they shop for groceries and this has important implications for brands and retailers. In grocery retail, across the globe, many brands now see from one-fifth to almost half their sales from online purchases. However, not all markets adopt online grocery shopping at the same pace. Did you know that 99.9% of customers in Thailand shop for products in-store? However, 55.8% of Thailand's population is connected to the internet. There is a need to form a bridge between digital technology and grocery purchase, the answer is not 'online' at the moment for certain markets.

This study presents the findings from a global study of consumer shopping behaviours carried out by dunnhumby and shows how location based mobile offers can deliver impact on customers, as well as how to measure customer engagement and how it translates into sales and profitability of a business.

Study objective

  1. Understand the change of customer behaviour in the multichannel era
  2. Deliver new customer engagement strategies to trigger customer purchase
  3. Measure the campaign to deliver ROC (Return On Customer)

Context