Shaping high level business decisions through dynamic understanding of consumer insights. Developing a new graphic media for the new (next) generation

Clarín, an Argentine daily newspaper, has the largest circulation within Spanish-speaking countries and is the world’s eighth largest newspaper.

Shaping High Level Business Decisions Through Dynamic Understanding of Consumer Insights

Developing a New Graphic Media for the New (Next) Generation

Ricardo Kirschbaum and Esteban CollCLARÍN, Argentina

Fernando MoiguerMoiguer & Asociados, Argentina

Guillermo Oliveto, Mariela Mociulsky and Jorge KarolCCR Group, Argentina

“(. . .) for a bridge is not a bridge . . .

a bridge is a man going across a bridge”.

El libro de Manuel, Julio Cortázar (1914–1984)

CLARÍN'S CURRENT BUSINESS SCENARIO

Clarínis an Argentine newspaper with nationwide circulation. The editorial company leads a multimedia group...

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