Sense and scent: building emotional bonds through engagement measurement

Robert Passikoff and Kerry O'Connor

There is a need to better measure the insights and emotional expectations of today's consumers if the fragrance industry is to evolve from a functional to emotional paradigm for building brand identities.

Brand theories & ideas
Sensory appeals
Fragrances, perfumes
United Kingdom
Strategy

Sense and scent: building emotional bonds through engagement measurement

Robert PassikoffBrand Keys, Inc, United States

Kerry O'ConnorMirror Group Newspapers Limited, United Kingdom

WAKING UP TO SMELL THE PROVERBIAL COFFEE

The Fragrance Industry has recently...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

Get a demo