Seller centric: Optimizing the eBay seller experience

Deborah Sleep and Mark Loder

EBay, a multinational e-commerce corporation, combined big data and ad hoc research in the UK to reveal a customer landscape, inform retention and growth strategies, and drive product development.

Imagine a single project, combining big data & ad hoc research to reveal a customer landscape, inform retention & growth strategies, & drive product development. This case study from eBay and Engage Research does that - and more!

eBay is the world's leading marketplace allowing consumers to sell pretty much anything and giving them access to a huge number of potential buyers. Over time, however, competition has increased with a proliferation of new entrants and extended services from brands like Facebook. This has led eBay to want to refocus on its core consumer-to-consumer (C2C) sellers in order to maintain and...

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