Revisiting conjoint. How do Danish pig producers found the future road to environmentally concerned Danish consumers

The paper describes a case story based on a classic, but not traditional conjoint approach involving consumer attitudes to environmental problems and animal ethics in connection with the primary production of pork.

Revisiting Conjoint. How Danish pig producers found the future road to environmentally concerned Danish consumers

Lene Hansen GfK Danmark, Denmark and Marcus Schmidt Southern Denmark Business School, Denmark

PURPOSE OF THE SURVEY

Danske Slagterier (The Danish...

Not a subscriber?

Schedule your live demo with our team today