Retailers as media destinations

Robert Wolf, George Wishart and Craig Gugel

This research study is a comprehensive analysis of the efficacy of the emerging in-store medium. The multi-phased study covers a number of different aspects and simplifies the overall challenge of understanding this emerging radio opportunity.

Retailers as media destinations

Robert WolfResearch and Analytics, In-Store Broadcasting Network (IBN), United States

George WishartInteractive Market Systems, Inc. (IMS), United States

Craig GugelWorldwide Analytics & Strategy, Interactive Market Systems,...

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