Research 3.0: Neuroscience and Psychotherapy Effect on Shoppers

This presentation describes the philosophy - the rational investigation of applying Neuroscience and Psychotherapy in market research.

Research 3.0: Neuroscience and Psychotherapy Effect on Shoppers

Corrine Sandler and Lana Novikova Fresh Intelligence Research Corp, Canada

INTRODUCTION: HEAD OR HEART?

When Carl Jung, the great psychoanalyst, went to Taos Pueblo in New Mexico in 1925, he met the chief of the native people, Ochwiay Biano. Biano told Jung that according to his people, the Whites were “mad” - uneasy, restless, always wanting something.

Jung asked him why he thought they were mad, and the chief replied that it was because they thought with their heads, a sure sign of mental illness among his tribe. Jung...

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