Research means change… for Africa: What if we build a better continent? No, a better world, through research?

Demonstrates how research can uncover the ‘real’ Africa behind reports of war and famine, revealing opportunities for human and business development.

Executive outline

While the world's media continues to show Africa as a region of conflict, terrorism and sharp poverty, and art offers us glimpses of Africa's breathtaking landscapes, amazing fauna and luxurious flora, research reveals the real face of Africa: the true aspects of African lives, lifestyles, expectations and achievements. Research delivers a fresh perspective, solid evidence of the changes happening in Africa and realistic hopes for the future of the continent. Research means change for Africa: in the way we think of Africa; in the way we see African people, citizens and consumers; as we see the "real" opportunities;...

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