Research and corporate responsibility - supporting management decision-making
Brian Gosschalk and Jenny Dawkins
This paper describes the role of stakeholder opinion research in helping companies develop robust corporate responsibility policies, practices and communications.
Research and corporate responsibility – supporting management decision-making
Brian Gosschalk and Jenny DawkinsMORI, United Kingdom
INTRODUCTION
A new age of business has dawned. It is an age in which companies are increasingly asked to account for their...
