Reimagine Innovation

Danone, a food-products corporation, focused on two main contributions coming from strategy & insights (S&I) to make its global portfolio for Danone waters futureproof.

Key takeaways

The rise of smaller and local players, the entrance of alcoholic players with 0% offerings, the sophistication of tastes, the blurring of segments, the engagement of celebrities (e.g. Beyonce) in creating their own brands, and so more... within a few years the market of non-alcoholic beverages has been revolutionized.

Today, market entry barriers are very low as money is cheap and as there is a pull coming from venture capitalists and retailers who are giving small brands double their fair share. For those individuals who look for a manual, there is good news as there are even books...

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Insights Team
Bray Leino

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