Reel happiness: Understanding the emotions of cinema goers
Anna Cremin, Graeme Lawrence and Kelly McKnight
This paper analyses consumers' happiness levels in the cinema versus other media channels and argues that increased happiness levels in the cinema have a positive impact on levels of engagement, creating a uniquely valuable environment for advertisers.
Reel happiness: Understanding the emotions of cinema goers
Anna Cremin, Graeme Lawrence and Kelly McKnight
View the presentation deck for this paper
Introduction
Pearl & Dean is a UK cinema advertising contractor. The organisation represents a wide range...
