Redesigning a brand tracker: Helping LATAM Airlines soar to new heights

Marcello Garritano and Priscila Tavares

Explains how LATAM Airlines Brazil, a leading airline in Latin America, took a fresh approach to the way market research is conducted in the airline industry by redesigning a brand tracker and translating insights into actions.

Preface

How taking a human centred, lean approach to research generated insight that made a real difference.

We're well aware of the challenges of converting insight to impact. The techniques adopted by LATAM Airlines & MESH enabled the unification of multiple trackers across LatAm into one consolidated vehicle, delivering game changing insight direct to the c-suit.

Introduction: Getting ready for take off

This is your captain speaking: Fasten your seatbelts, stow away your tray tables and pay attention to the safety instructions, as you join us on this thrilling journey showing how LATAM airlines translated insights into actions to soar...

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