Redefining qualitative research

Dirk Frank and Wulf Schlund

This paper defines the character of qualitative research and investigates the potential lack of 'objectivity'.

Redefining qualitative research

Wulf Schlund ISM Global Dynamics andDirk Frank ISM Global Dynamics

THE CHARACTER OF QUALITATIVE RESEARCH

The old question: is qualitative research 'objective'?

A weighty argument against qualitative research has always been that two different researchers arrive at two different results. The real reproach behind this argument is that qualitative research is never 'objective' but largely determined by the personal influence of the researcher. This is a problem that needs to be discussed because it makes clients feel insecure about the nature of what they obtain. It has led more than one client to...

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