Real cross media intelligence for real cross media planning

Beth Uyenco and Roberta M. McConochie

Arbitron’s Portable People Meter (PPM) results provide “real” cross-media duplication between radio and television.

Real Cross Media Intelligence For Real Cross Media Planning

The PPM contribution

Roberta M. McConochie Arbitron Inc.Beth Uyenco OMD-Midwest

Introduction
 
Background

The past decades have brought revolutionary changes in media technology and ...

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