Put the Radiometer on! Will a switch to electronic measurement ruin our currency in Belgium?

Dominique Vancraeynest and Philippe Degueldre

This paper describes the findings of a field test in Belgium whereby radio was measured in a unique nation-wide sample using both the standard seven-day diary system and the GfK Eurisko radiometer with the same individuals.

Put the Radiometer on! Will a switch to electronic measurement ruin our currency in Belgium?

Dominique VancraeynestGfK AUDIMETRIE, Belgium

Philippe DegueldreCIM (Centre for Information on the Media – Multimedia JIC), Belgium

PREFACE

This paper describes...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today