Purple GRPs
How quality dimensions have been built into worldwide television spot buying
Sheila Byfield MindShare WorldwideAnnette Nazaroff MindShare Asia Pacific
Introduction
It feels as if clutter and audience fragmentation are the most-often used words in media nowadays. Millward Brown's European advertising tracking data show a clear correlation between the number of ads seen and advertising awareness. For example, in Denmark where the average number of...