Purple GRPS

For many years both broadcasters and agencies have conducted research to discover whether there is a relationship between positive TV programme involvement and commercial recall.

Purple GRPs

How quality dimensions have been built into worldwide television spot buying

Sheila Byfield MindShare WorldwideAnnette Nazaroff MindShare Asia Pacific

Introduction

It feels as if clutter and audience fragmentation are the most-often used words in media nowadays. Millward Brown's European advertising tracking data show a clear correlation between the number of ads seen and advertising awareness. For example, in Denmark where the average number of...

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