Programmatic TV meets new technology-driven TV behaviour data

Beatgrid Media, a Dutch measurement start-up, uses a single-source approach to measure TV and video advertising exposure across screens and platforms, at the respondent level.

Preface

The future of the TV begins and ends with measurement. This paper will go through the challenges and opportunities of audience & ad effectiveness measurement in changing TV and video industry. Beatgrid's has a single-source approach to measure TV & video advertising exposure across screens and platforms, at the respondent level. It is now a long-awaited reality to better understand incremental Reach & Frequency across platforms and to understand creative effectiveness, campaign efficiency and effectiveness, by platform. The paper also describes how companies such as Google, Coles, Global Radio, etc. are currently leveraging Beatgrid Media's new innovative passive ACR-based...

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