PPM and RFID – combining technologies for print and cross media measurement
Pasquale A. PellegriniResearch, New Product Development, Arbitron, United States
Adam GluckArbitron, United States
This paper presents ground-breaking research on audience measurement across platforms, especially print, using the Arbitron Portable People Meter™(PPM) combined with Radio Frequency Identification (RFID). Specifically, this paper addresses four key challenges: multi-media/multi-platform measurement, issue-specific readership, enhancing detection accuracy and behavioral consistency between readership and measurement. PPM's capabilities to measure both audio and non-audio media place print measurement on equal footing with the electronic measurement of radio, TV, internet, and place-based...