Patient insights - a typology of chronically ill patients

In a survey among 500 chronically ill patients in Germany, three heterogeneous clusters could be identified: the actively informed; the uninformed disciples; and the critical deciders.

Patient insights – a typology of chronically ill patients

Joachim Scholz-LigmaBerlin School of Economics (FHW Berlin); and Produkt + Markt, Germany

Nicole WeberProdukt + Markt Healthcare, Germany


This paper shows how psychographic segmentation...

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