Over the 'Net
Taking Advantage of the Internet in Radio Measurement
Ed Cohen Arbitron Inc., United States
Barbara O'Hare Arbitron Inc., United States
Lester Jones Methods Development and Evaluation, Arbitron Inc., United States
INTRODUCTION
For nearly forty years, the seven-day radio diary has been the predominant tool for measuring radio listening in the United States. The Arbitron radio diary has withstood all challenges from competitors and while certainly updated from the version first fielded in the 1960s, the basic design remains the same.
Arbitron has invested heavily in developing electronic measurement for radio as part of a...