Outdoor visibility and audience: a “Crystal Box” approach
Massimo Corrado, Benjamin Ruiz and Hector MatusIBOPE AGB, Mexico
INTRODUCTION
At the end of 2004, the Mexican Media Research Committee (CIM) launched a tender to measure Outdoor Audience...
Outdoor visibility and audience: a “Crystal Box” approach
IBOPE AGB Mexico began implementation of an Outdoor Audience measurement system to measure the Outdoor Audience in Mexico City, Guadalajara and Monterrey, an area including 28 million individuals (more than 25% of the Mexican population).
