Out with words – are pictures the new black? A mobile research experiment replacing words entirely with "enhanced" pictures

Sarah Jin and Anton Kozka

This paper explains a research experiment using solely pictures to provide key learnings from this methodology and its implications for future market research projects.

Introduction

In this paper we describe the experiment we conducted using solely pictures, including key learnings from such a methodology, and its implications for future market research projects. We also discuss the need for market research to adapt to...

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