WARC subscribers can read

Optimising ROI on Social Media: Emotive clarity reaps rewards

Social media is set to dominate spending in digital advertising, but this paper shows how the effectiveness of social media communication for brands varied in three categories: fragrances, whiskey and automotive in Spain and the US.

Sign in

Marketing decisions made easy

Get a demo

By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact.

Access unbiased, evidence-based insights that save you time and help you make marketing choices that work.

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 76% of the world’s top agencies and 80% of Forbes most valuable brands*.

* Top 10 brands