Optimal assortment and planogram development - research in category management

Adopting a reach optimising approach to category assortment development presents significant advantages over a simplistic volume based solution.

Optimal assortment and planogram development – research in category management

Ian AddieNunwood, United Kingdom


Category Management became formally accepted as a means of managing the grocery multiple offer in the early to mid 1990s, although in some shape or form the basic principles of category management have been practiced for as long as people have sold goods through shops.

Essentially, what the category management discipline attempts to do is to break down the diverse offer of a grocery multiple into discrete groups which can be managed in terms of product offer and merchandising in order...

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