Online panels are unsustainable: online communities are the future – a BBC World Service case study
Pete ComleyVirtual Surveys, United Kingdom
Matilda AnderssonBBC World Service, United Kingdom
CURRENT ONLINE PANELS AND THE ISSUES
Judging by the selection of papers at this conference, online panel quality issues are at the forefront of many practitioners' minds. The issues vary from how to control professional respondents, through to ensuring the validity of responses, and particularly how to sustain response rates and prolong respondent panel life.
It is a generally held view that there is a panel respondent life cycle, from initial...