Online panels are unsustainable: online communities are the future – a BBC World Service case study

Pete Comley and Matilda Andersson

This paper, by Pete Comely of Virtual Surveys and Kelly Shepherd, of the BBC, discusses why the current model of online panels is unsustainable in the current Web 2.0, participatory world.

Online panels are unsustainable: online communities are the future – a BBC World Service case study

Pete ComleyVirtual Surveys, United Kingdom

Matilda AnderssonBBC World Service, United Kingdom

CURRENT ONLINE PANELS AND THE ISSUES

Judging by the selection...

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