Online access panel and effects on response rates with different types of incentives

The paper describes the most important parameters that influence the response rate of an online access panel.

Online access panel and effects on response rates with different types of incentives

Boris von HeesenSpeedfacts Online Research GmbH, Germany

INTRODUCTION

Worldwide online research using online access panels is growing rapidly. If we believe the forecasts and expectations of the major research networks and if we carefully observe the activities in the branch, there can be no doubt that in the future this type of research will have a significant share of the market research market. At the same time it is becoming increasingly difficult and expensive to build up online access panels and to secure the long-term loyalty...

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