Nokia Colors: from traditional to online product-testing
Nokia Mobile Phones Latin America, United States
eCMetrics, United States
When used correctly and with the appropriate target segment, the application of the Internet to support the execution of a product test translates into the incorporation of important innovations in the approach of this modality in the field of Market Research.
A concrete example of this is the online product test carried out during 2006 in order to analyze Nokia's brand new mobile models and different color options for each prototype. A quantitative research study was performed in Argentina, Brazil, Chile, Colombia, Mexico and Venezuela.