Next Generation TV Advertisement Scheduling
Beyond-Demographic Segmentation using Fused Data
Hiroshi OnishiR&D Division, Video Research Ltd., Japan
Akito NakaiProcter & Gamble Far East, Inc., Japan
INTRODUCTION
Brand targets of P&G Far East Inc....
Next Generation TV Advertisement Scheduling - Beyond-demographic segmentation using fused data
This paper deals with the effective TV advertisement scheduling method based on the state-of-the-art data fusion methodology.
