Multi-media reach/frequency and optimization

The character of media research is undergoing substantial change. The development and maturation of innovative tools and techniques contribute to this change, as does the emergence of the Internet as an alternative media option.

MultiMedia Reach/Frequency And Optimization

Questions, answers and consequences for print

James H. CollinsScarborough ResearchDan MallettDaniel Mallet Associates andJane Mulligan TraubScarborough Research

Introduction

Historically one of the broad ambitions...

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