Introduction: Life happens in mobile

In Brazil, there is more than one smartphone per inhabitant and through these devices technology has become part of daily routines, meeting the population's expectations to stay connected at all times and anywhere. As a fundamental tool, relevant share of pocket is reserved to the smartphones category and decision-making is a thorough moment for the consumer, therefore demanding deep understandings of manufacturers, retailers and distributors, in order to build their portfolios to meet the Brazilian consumer's needs and expectations.

In view of that, Croma has developed Mobile Trend: a valuable tool that, through a continuous tracking panel, investigates users' habits and behaviors, carrier attractiveness, device evaluation and purchase decision attributes, as well as drivers delivered as a decision ranking tree, in order to aid and orient mobile segment enterprises in their portfolio construction. This is supported by recent and relevant information that leads to the understanding of the Brazilian consumer's preferences, behavior and trends. In a nutshell, Mobile Trend is a panel that enables fundamental decision-making based on a consumer-centric approach.