Mobile Trend: A panel that enables fundamental decision-making based on a consumer centric approach

Croma Solutions, a security solutions brand, performed a quantitative survey featuring an online tracker to collect data on smartphone usage and carriers in Brazil.

Introduction: Life happens in mobile

In Brazil, there is more than one smartphone per inhabitant and through these devices technology has become part of daily routines, meeting the population's expectations to stay connected at all times and anywhere. As a fundamental tool, relevant share of pocket is reserved to the smartphones category and decision-making is a thorough moment for the consumer, therefore demanding deep understandings of manufacturers, retailers and distributors, in order to build their portfolios to meet the Brazilian consumer's needs and expectations.

In view of that, Croma has developed Mobile Trend: a valuable tool that, through...

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