Mobile interviewing – The next frontier of data collection
Steven R. Lavine, Caren Jellison, Usha Thyagarajan and Shawna FisherToluna, United States
Face-to-face interviewing was around a long time before we considered the telephone to be a representative way to contact respondents and collect quantitative interviews, and it was many decades longer before email invitations to online surveys became a significant part of our day-to-day data collection. Less than 10 years after these web interviews became popular, the problems and process issues related to online data collection are far from settled. Yet, here...