Meeting Business Needs by Meeting Patient and Caregiver Needs: Using online communities to be an empathetic partner
Julie Wittes SchlackInnovation and Design, Communispace Corporation, United States
Michael JenningsCommunispace Corporation, United States
In the Web 2.0 world, the four P's of marketing have been replaced by a proliferation of C's: Customer, content, connection, community, collaboration, change, context, and creativity.
In many respects, the online sharing of health-related information has led this grassroots revolution, with “old school” technologies like ListServs enabling physicians to share best practices with one another, and large public forums like Diabetes.orgenabling patients and...