Meet the appfluencers: How connected data can be used to identify the next big thing

YouGov used connected data to discover success factors of mobile apps in the US and predict what apps will be popular in 2018, based on its findings.

Introduction

Snapchat, Instagram, Pokemon Go, Uber, and Venmo are just a few of the app brand launches of the past five years that have gone on to become household names. Using the wide range of connected data at its disposal, YouGov set out to understand...

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