Measuring consumer's internet behavior

This paper outlines the new and validated methodologies that comScore Media Metrix has developed to accurately measure consumer behavior on the Internet on a global scale.

Measuring Consumers' Internet Behaviour

Unique challenges require new solutions

Gian M. Fulgoni ComScore Networks, Inc.


Measuring consumer behavior on the Internet presents a number of unique challenges that require radically...

Not a subscriber?

Schedule your live demo with our team today