McNext: McDonald’s Canada adopts a fusion approach to menu innovation

McDonald’s, the US fast food company, operates 1,400 restaurants across Canada and decided to rethink its “menu innovation process” to stay relevant and on-trend in the country.

Introduction

Many in McDonald's Canada's and Dig Insights' leadership teams share an FMCG background. We used FMCG innovation screening methodologies as a starting point and reinvented them to reflect Quick Service Restaurant (QSR) realities, creating a fusion recipe for innovation testing.

  • Start with hundreds of ideas. Finish with a shortlist of optimized and validated products that are approved by marketing, sales, finance, supply chain, franchisees and customers
  • Using leading-edge best practices forged in the world of FMCG, Dig Insights partnered with McDonald's Canada to create an innovative multi-stage approach for testing menu innovations
    • Step 1: Upsiide,a Tinder-style...

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